This paper examines popular advice on portfolio allocation among cash,
bonds, and stocks. It documents that this advice is inconsistent with
the mutual-fund separation theorem, which states that all investors s
hould hold the same composition of risky assets. In contrast to the th
eorem, popular advisors recommend that aggressive investors hold a low
er ratio of bonds to stocks than conservative investors. The paper exp
lores various possible explanations of this puzzle and finds them unsa
tisfactory.