WHY IMPROVING QUALITY DOESNT IMPROVE QUALITY (OR WHATEVER HAPPENED TOMARKETING)

Authors
KORDUPLESKI RE RUST RT ZAHORIK AJ
Citation
Re. Kordupleski et al., WHY IMPROVING QUALITY DOESNT IMPROVE QUALITY (OR WHATEVER HAPPENED TOMARKETING), California management review, 35(3), 1993, pp. 82-95
Citations number
6
Categorie Soggetti
Management,Business
Journal title
California management review → ACNP
ISSN journal
00081256
Volume
35
Issue
3
Year of publication
1993
Pages
82 - 95
Database
ISI
SICI code
0008-1256(1993)35:3<82:WIQDIQ>2.0.ZU;2-G