This paper analyzes the question of how to appropriately tax alcoholic
beverages at a disaggregated level. Using the theory of tax reform, t
he social cost of raising revenue from different alcoholic beverages i
s calculated. The externality associated with alcohol consumption is e
xplicitly modeled. The problem is approached by building a multistage
budgeting model of expenditure which is necessitated by the lack of el
asticity information at the required level of disaggregation. The mode
l is applied to a 1989 data set for Ontario, Canada. Evidence for the
existence of welfare-improving tax changes is found.