Je. Murray et al., ORIENTATION-INVARIANT TRANSFER OF TRAINING IN THE IDENTIFICATION OF ROTATED NATURAL OBJECTS, Memory & cognition, 21(5), 1993, pp. 604-610
The effects of stimulus orientation on naming were examined in two exp
eriments in which subjects identified line drawings of natural objects
following practice with the objects at the same or different orientat
ions. Half the rotated objects were viewed in the orientation that mat
ched the earlier presentations, and half were viewed at an orientation
that mismatched the earlier presentations. Systematic effects of orie
ntation on naming time were found during the early presentations. Thes
e effects were reduced during later presentations, and the size of thi
s reduction did not depend on the orientation in which the object had
been seen originally. The results are consistent with a dual-systems m
odel of object identification in which initially large effects of diso
rientation are the result of a normalization process such as mental ro
tation, and in which attenuation of the effects is due to a shift from
the normalization system to a feature/part-based system.