CHANGING RETAILER KNOWLEDGE, ATTITUDES, AND BEHAVIORS RELATED TO CIGARETTE SALES TO MINORS

The present study employed a pre-post, two-group design to evaluate th e effects of an educational/community-based retailer intervention on r etailer knowledge, attitudes, and behaviors related to tobacco sales t o minors. In addition, the association between retailer behavior chang e and knowledge/attitude change was investigated. Results showed posit ive pre-post changes in intervention retailers' knowledge and behavior , and moderate shifts in attitudes. However, the association between b ehavior change and changes in knowledge and attitudes was minimal. Res ults are discussed in terms of other possible mechanisms that may have contributed to the increased effort among retailers to restrict tobac co sales to minors in their communities.