Marginal-cost analysis is critical to a conservation program because a
ll management decisions affecting conservation require a comparison of
costs and benefits. Increasing production within existing facilities
requires that the revenues derived from the additional sales be compar
ed with the higher operations costs. Also, a decision to expand capaci
ty requires a comparison between expected revenues and the capital and
operations costs of the new facilities. An approach is presented for
the design of water rates that combines economic theory with the pract
ical aspects of integrated resource planning. Marginal-cost savings ar
e compared with changes in discretionary use, resulting in the calcula
tion of a conservation surcharge. This surcharge is a strong conservat
ion price signal that is relatively easy to administer and that result
s in economic efficiency.