E. Norton et Bh. Tenenbaum, SPECIALIZATION VERSUS DIVERSIFICATION AS A VENTURE CAPITAL-INVESTMENTSTRATEGY, Journal of business venturing, 8(5), 1993, pp. 431-442
Much important work has informed us of rates of return earned by ventu
re capitalists, the importance of venture capitalists to the ''going p
ublic'' process, and the criteria venture capitalists use to evaluate
deals. This paper seeks to add to the literature by testing hypotheses
, based upon both the finance and strategic management literature, reg
arding certain venture capitalist investment practices. Venture capita
lists seek to control or manage risk (Driscoll 1974; MacMillan, Siegel
, and SubbaNarasimha 198.5). Financing structure and investment strate
gy provide several means for venture capitalists to do this. Tools ava
ilable to the venture capitalist include portfolio diversification to
spread risk across different industries, firms, or hot/cold IPO market
s to minimize unsystematic or investment-specific risk. Information sh
aring, networking, and specialization can also be used to control unsy
stematic risk. Several hypotheses are. developed from these conflictin
g perspectives. Data used to test the hypotheses are derived from resp
onses to a survey of venture capitalists. Three hundred surveys were m
ailed to venture capitalists; 98, or 32.7%, returned usable responses.
Portfolio diversification is a well-known means to control risk expos
ure by reducing unsystematic or specific risks. However, Bygrave (1987
,1988), as well as financial intermediation theorists, argues that mai
ntaining a high degree of specialization is useful for controlling ris
k as well as for gaining access to networks, information, and deal flo
w from other venture investors. The analyses of this paper build upon
Bygrave's work We construct more rigorous tests to resolve the conflic
t between the diversification and information-sharing hypotheses. Our
hypothesis tests were usually resolved in favor of the information-sha
ring view. For example, venture capitalists in the sample that were he
avily involved in seed round financing were diversified across fewer n
umbers of firms and industries. Further evidence in favor of informati
on sharing is seen in investment patterns across different financing s
tages. Diversification would imply maintaining a portfolio of investme
nts across the different investment stages. The information sharing/sp
ecialization view would argue that it is best to stay focused on a sin
gle stage or several ''connected'' stages. The empirical evidence from
the sample once again favors the specialization perspective. This res
earch provides information of use to venture capitalists, as they seek
information on how best to control risk; to entrepreneurs, as they le
arn of the factors venture capitalists consider in determining their i
nvestment strategy; and to academicians, as such studies provide insig
ht to general industry practice and thus help to form the basis of cla
ssroom discussion and future research endeavors.