The world market for tires is described to identify the current materi
al flow from raw materials to tires and the used tire disposal problem
. Then, I describe the value-adding operations in the tire production
process and in the tire retreading process. Once retreading is identif
ied as the only recovery alternative that maximizes tire utilization,
I explain why heat generation is the only recovery alternative, when r
etreading is not technically feasible. The economic values of heat gen
eration in electric plants and in cement kilns are discussed. The pape
r culminates with the case of retreading, the tire remanufacturing pro
cess and the recommendation of a simple decision rule for selecting th
e number of times a tire should be retreaded to maximize its utilizati
on. (C) 1997 Elsevier Science B.V.