The behaviour of corporative firms in general equilibrium models with
incomplete markets is difficult to assess, because shareholders have d
ifferent evaluations of profit streams in the various states of the wo
rld. This paper examines the possibility of an approximation in which
firms only look at traded assets and at their respective prices. The s
upply correspondence resulting from such a valuation procedure is char
acterized; it is also demonstrated that this is equivalent to firms us
ing martingale pricing theory in the presence of incompleteness of mar
kets.