Despite societal pressure for change in traditional gender roles, the
coevolution of genes and culture may still lead us to be attracted to
potential mates whose appearance and behavior is stereotypically mascu
line or feminine. This attraction is ironic in light of a growing body
of research evidence indicating that the relationships of men and wom
en with traditional gender roles are far from optimal-and are generall
y worse than those of androgynous men and women. These seemingly parad
oxical findings may reflect the conflict between what our genes and pa
st culture dispose us to do and what our present culture prescribes.