We present the photometric analysis for the open cluster NGC 7044, bas
ed on Johnson-Cousins UBVR CCD observations of 896 stars in a region o
f 4'20''x2'40'' in the cluster field. Reddening and metallicity are es
timated by means of the location of selected samples of members in the
(U-B) vs (B- V) diagram, with respect to the lines of the Hyades ZAMS
and giants. This selection is performed by considering the location o
f the representative points in both the V vs (B-V) and V vs (U-B) diag
rams simultaneously. The final estimates are found to be very dependen
t on whether, and to what extent, reddening slopes and absorption coef
ficients are considered to vary with spectral type. Global considerati
ons, based on the photometric information together with the results of
the comparison with theoretical model isochrones, lead to the followi
ng set of values: E(B-V)=0.57, [Fe/H]=0.0, (m-M)0=12.4, and log age(y)
=9.4. We discuss to some extent the influence that varying absorption
coefficients, published in the literature, would have on these estimat
es. Our color-magnitude (CM) diagram is compared with selected sets of
isochrones, based on evolutionary models computed with and without co
nsidering convective overshooting from the stellar core during the pha
ses of H and He core burning. Better general agreement is found when u
sing the overshooting models, between predicted and observed features
of the CM diagram, particularly in what concerns the properties of the
so-called Red Giant Clump (RGC). With the adopted solution, NGC 7044
turns out to be one of the oldest intermediate-age clusters, very clos
e to, or even beyond the limiting age separating the regimes of He fla
sh and quiet onset of He burning in the red giant phase. The location
of the RGC in absolute magnitude, together with the resulting (B-V)0 a
t the turnoff, leads us to suggest that the efficiency of convective c
ore overshooting in stars of masses around and below 1.5 M. should be
slightly higher than that of the models used. An analysis of the spati
al distribution of the stars suggest that a mass segregation mechanism
is acting in the cluster, in the sense that the most massive members
are concentrated in the center. Luminosity and mass functions have bee
n computed; a classical power law fitted to the latter results in a sl
ope of x=-1. 66 +/- 0.06.