Objective. To evaluate the impact of an immunization outreach program
on immunization rates. Setting. A Pennsylvania independent practice as
sociation model managed care organization (100% Medicaid). Design. Ret
rospective cohort study (N = 2511) of children 30 to 35 months of age
from two age cohorts that compared immunization rates for Advisory Com
mittee on Immunization Practices schedules for diphtheria-tetanus-pert
ussis, oral polio vaccine, measles-mumps-rubella, and Haemophilus infl
uenza type b, An evaluation of the outreach component of the program c
ompared treatment and nontreatment subgroups of one age cohort (N = 10
02). Intervention. The immunization program targeted approximately 19
000 members from birth to 6 years of age. The program components inclu
ded computerized tracking and reminders, member and provider education
, provider incentives, member incentives, and home visiting outreach.
Results. Data indicate that the treatment group has higher completed i
mmunization rates at 35 months of age than does the control group. Fur
thermore, data show that members with home visits have significantly h
igher completed immunization rates than do other members. The correspo
nding comparisons for age-appropriate immunizations by 24 months indic
ate a nonsignificant trend of increased rates. Conclusion. The data pr
ovide evidence supporting a correlation between comprehensive strategi
es (computerized tracking, member and provider education and incentive
s, and home visiting) and increased immunization rates. Those individu
als who received home visits were more likely to complete an immunizat
ion series by 35 months of age than those who did not. However, within
the Mercy Health Plan program, age-appropriate immunizations are not
significantly affected by home-visiting outreach.