TRANSFORMING VALUES INTO ACTIONS - ECOLOGICAL PRESERVATION THROUGH ENERGY-CONSERVATION

Overconsumption of nonrenewable natural resources (and the resulting p ollution that the waste of energy produces) represents important ways in which the industrialized nations put stress on the earth's ecosyste ms. Several technologies to make better use of electrical energy for l ighting, heating, and cooling are now available but dramatically under used by consumers. Three studies are reported that consider strategies to measure the cost efficiency and to enhance the use of new energy-s aving devices. The roles that psychologists might play in identifying and counteracting resistances to change are examined.