THE CASE OF THE HIGH-RISK SAFETY PRODUCT

Authors
W. BRUCE CHEW TIMOTHY B. BLODGETT
Citation
W. BRUCE CHEW et TIMOTHY B. BLODGETT, THE CASE OF THE HIGH-RISK SAFETY PRODUCT, Harvard business review, 70(03), 1992, pp. 14
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
70
Issue
03
Year of publication
1992
Database
ICR
SICI code
0017-8012(1992)70:03<14:TCOTHS>2.0.ZU;2-P