HIGH-PERFORMANCE MARKETING: AN INTERVIEW WITH NIKE'S PHIL KNIGHT

Authors
GERALDINE E. WILLIGAN
Citation
GERALDINE E. WILLIGAN, HIGH-PERFORMANCE MARKETING: AN INTERVIEW WITH NIKE'S PHIL KNIGHT, Harvard business review, 70(04), 1992, pp. 90
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
70
Issue
04
Year of publication
1992
Database
ICR
SICI code
0017-8012(1992)70:04<90:HMAIWN>2.0.ZU;2-V