The role of loyalty discounts when consumers are uncertain of the value of repeat purchases

Authors
G. Bulkley
Citation
G. Bulkley, The role of loyalty discounts when consumers are uncertain of the value of repeat purchases, International journal of industrial organization, 10(01), 1992, pp. 91
Journal title
International journal of industrial organization → ACNP
ISSN journal
01677187
Volume
10
Issue
01
Year of publication
1992
Database
ICR
SICI code
0167-7187(1992)10:01<91:TROLDW>2.0.ZU;2-4