Market Segmentation, Cannibalization, and the Timing of Product Introductions

Authors
K. Sridhar Moorthy I. P. L: Png
Citation
K. Sridhar Moorthy et I. P. L: Png, Market Segmentation, Cannibalization, and the Timing of Product Introductions, Management science, 38(03), 1992, pp. 345
Journal title
Management science → ACNP
ISSN journal
00251909
Volume
38
Issue
03
Year of publication
1992
Database
ICR
SICI code
0025-1909(1992)38:03<345:MSCATT>2.0.ZU;2-E