Patterns of Communication among Marketing, Engineering and Manufacturing - A Comparison between Two New Product Teams

Authors
Abbie Griffin John R. Hauser
Citation
Abbie Griffin et John R. Hauser, Patterns of Communication among Marketing, Engineering and Manufacturing - A Comparison between Two New Product Teams, Management science, 38(03), 1992, pp. 360
Journal title
Management science → ACNP
ISSN journal
00251909
Volume
38
Issue
03
Year of publication
1992
Database
ICR
SICI code
0025-1909(1992)38:03<360:POCAME>2.0.ZU;2-0