Brand Extensions: When to Use Them

Authors
Mary W. Sullivan
Citation
Mary W. Sullivan, Brand Extensions: When to Use Them, Management science, 38(06), 1992, pp. 793
Journal title
Management science → ACNP
ISSN journal
00251909
Volume
38
Issue
06
Year of publication
1992
Database
ICR
SICI code
0025-1909(1992)38:06<793:BEWTUT>2.0.ZU;2-6