An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly

Authors
Pradeep K. Chintagunta Naufel J. Vilcassim
Citation
Pradeep K. Chintagunta et Naufel J. Vilcassim, An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly, Management science, 38(09), 1992, pp. 1230
Journal title
Management science → ACNP
ISSN journal
00251909
Volume
38
Issue
09
Year of publication
1992
Database
ICR
SICI code
0025-1909(1992)38:09<1230:AEIOAS>2.0.ZU;2-L