Estimating Loyalty and Switching with an Application to the Automobile Market

Authors
Patrick S. McCarthy P. K. Kannan Radha Chandrasekharan Gordon P. Wright
Citation
Patrick S. McCarthy et al., Estimating Loyalty and Switching with an Application to the Automobile Market, Management science, 38(10), 1992, pp. 1371
Journal title
Management science → ACNP
ISSN journal
00251909
Volume
38
Issue
10
Year of publication
1992
Database
ICR
SICI code
0025-1909(1992)38:10<1371:ELASWA>2.0.ZU;2-#