Permissive Marketing The Effect of the AIDS Crisis on Marketing Practices and Messages

Authors
Aubrey Wilson Christopher West
Citation
Aubrey Wilson et Christopher West, Permissive Marketing The Effect of the AIDS Crisis on Marketing Practices and Messages, Business strategy review, 3(02), 1992, pp. 91
Journal title
Business strategy review → ACNP
ISSN journal
09556419
Volume
3
Issue
02
Year of publication
1992
Database
ICR
SICI code
0955-6419(1992)3:02<91:PMTEOT>2.0.ZU;2-9