Background. Research on the implementation of evidence-based medicine has f
ocused on how best to influence doctors through information and education s
trategies. In order to understand the barriers and facilitators to implemen
tation, it may also be important to study the characteristics of those doct
ors and practices that successfully implement evidence-based changes.
Aim. To determine the relationship between practice and doctor characterist
ics and the implementation of recommended evidence-based changes in the are
a of prescribing.
Method. Visits were made to 39 practices in southern England. Audits of thr
ee key prescribing changes were carried out and amalgamated to produce an '
implementation score' for each practice. These scores were related to a wid
e range of practice and doctor variables obtained from a questionnaire surv
ey of doctors and practice managers.
Results. There was wide variation between the practices' implementation sco
res (mean 67%, range 45% to 88%). The only factors that had a significant r
elationship with implementation of these important prescribing changes were
an innovative approach among the doctors (most practitioners were cautious
of change), and fundholding status. Use of clinical protocols, disease reg
isters, or computers was not associated with overall implementation score,
nor was the doctor's age. Doctors complained of information overload.
Conclusions. The emphasis on the need for evidence in medicine, and better
transmission of information, needs to be balanced by a recognition that mos
t general practitioners are pragmatic, averse to innovation, and already fe
el overwhelmed with information. Important advances in therapy may be crowd
ed out. More attention should be given to the facilitation of priority chan
ges in practices.