Heir Gordon

Authors
Spiegel, P
Citation
P. Spiegel, Heir Gordon, FORBES, 162(13), 1998, pp. 188
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
162
Issue
13
Year of publication
1998
Database
ISI
SICI code
0015-6914(199812)162:13<188:HG>2.0.ZU;2-B
Abstract
Product endorsements by sports celebrities are wearing thin. But Nascar dri ver Jeff Gordon brings plenty of value-added to his endorsement deals.