It has been nearly seven years since the term BPR came into existence. Its
innovative approach to change management and resulting successes and its ov
erextension and misuse and the resulting dissatisfaction have raised many q
uestions. This paper provides an empirical validation of some of the sugges
tions and prescriptions in the BPR 'critical success factors/pitfall litera
ture, through a content analysis of the annual reports of many companies th
at have reported successful reengineering projects. The results of this ana
lysis suggest that many companies were not implementing BPR alone, but as o
ne of the component of a set of change approaches that include strategic re
thinking of business direction and less radical process improvement. This s
uggests that, at the organizational level, BPR should not be evaluated alon
e but as a part of a 'strategic change set'. This paper also presents an ex
ploratory longitudinal analysis of firm performance measures to see the val
ue created by BPR to organizations. The main idea was to see the effect of
process change on productivity measures like sales by employees and financi
al performance measures like revenue growth; The findings from this analysi
s show that process change seems to be correlated with the productivity mea
sure sales by employees, but its effect on the other financial performance
measures is not evident. This suggests the need for organizations to focus
more deliberately an the effect of process change on these measures, and in
tegrate BPR with other change approaches and move towards a continuous chan
ge paradigm. (C) 1998 Elsevier Science Ltd. All rights reserved.