We examined second graders' strategy discoveries on a task that could be so
lved either by arithmetic computation or by a simple insight. Strategy use
was assessed on each trial through both an implicit measure and an explicit
one. The results provided unambiguous evidence that strategies can be disc
overed without conscious awareness. Almost 90% of children showed the insig
ht at an implicit, unreportable level before they showed it at an explicit,
reportable one. When children received the relevant problems on each trial
, 80% reported the insight within 5 trials of when their solution times ind
icated that they first generated it. Implications for understanding the rel
ation between unconscious and conscious discoveries and for the role of com
peting activations in strategy discovery are discussed.