While the role of 'publicity' in establishing a mechanism of ethical develo
pment is axiomatic to liberal political theory, its actual and potential si
gnificance as an agency for the ethical development of world politics is la
rgely under-appreciated. However, recent cases such as the Brent Spar campa
ign, the landmines treaty, and the rise of 'ethical consumerism' suggest th
at the liberal conceptualisation of a 'publicity-reflectivity' mechanism, i
n the context of certain medium and long term political and technological d
evelopments, is operational and generating an ethical dynamic to world poli
tics. Moreover, when this actually existing dynamic is considered in the co
ntext of an information and communication order that operates far short of
requirements of equity (in terms of distorted opportunities for access and
participation, concentrations of ownership, and the reproduction of cultura
l hegemony), the potential capacity for ethical development latent in world
politics could be further realised through channelling greater political e
nergy to the global information and communication order.