The total energy of a magnet in a magnetic field is lowest when the magneti
c moment is aligned parallel to the magnetic field. Once aligned, the magne
tic moment can be reversed by applying a sufficiently large field in the op
posite direction. These properties form the basis of most magnetic recordin
g and storage devices. But the phenomenon of magnetization reversal in resp
onse to a change in temperature tin a small magnetic field) is rarer. This
effect occurs in some ferrimagnetic materials consisting of two or more typ
es of antiferromagnetically ordered magnetic ions', and forms the operation
al basis of ferrimagnetic insulators. Here we report the observation of mul
tiple temperature-induced magnetization reversals in YVO3. The net magnetic
moment is caused by a tilting of the antiferromagnetically aligned moments
of (crystallographically identical) V3+ ions, due to orthorhombic distorti
on in the crystal structure. We observe an abrupt switching at 77 K associa
ted with a first-order structural phase transition, and a gradual reversal
at similar to 95 K without an accompanying structural change. The magnetiza
tion always reverses if the crystal is cooled or warmed through these two t
emperatures in modest fields. We propose a possible mechanism involving a c
hange in orbital ordering which may be generic to a broad class of transiti
on metal oxides.