Oils, petroleum products, plastics etc. are degraded by autoxidation, and t
he inhibition of such oxidations is an important problem. Phenols, used for
such purposes, are known to show activities depending on their molecular s
tructures, especially substituents on phenolic nuclei; the relationship bet
ween activity and substituent was established in the 1960's. Consequently,
new phenols have not been developed since. The authors have some doubts abo
ut the relationship, and molecular-designed phenols having an olefinic grou
p on o-position (o-hydroxycinnamates) as new antioxidants. Surprisingly, th
ey were more highly active than phenols developed in the past. The high act
ivities were found to be derived from (1) the enhancement of peroxyl radica
l-trapping rate due to the high stability of the phenoxyl radical, (2) the
inhibition of coupling of phenoxyl radicals by localization of the electron
of the phenoxyl radical, and (3) the trapping of peroxyl radicals. The eff
ect of other substituents, in addition, was examined as well, and more acti
ve phenols were synthesized by introducing two substituents on o- and P-pos
itions of the hydroxy group. The reason, why o-hydroxycinnamates exhibit su
ch high activities, was discussed by a semi-empirical molecular orbital met
hod, and a possible action mechanism was proposed.