Objective. We evaluated the impact of an intervention promoting sun protect
ion behavior among children 2 to 11 years of age through schools and day ca
re centers, primary care practices, and recreation areas.
Methods. Ten towns in New Hampshire were paired, then assigned randomly to
intervention or control status. The multicomponent SunSafe intervention was
provided to children and caregivers through primary care practices, day ca
re centers, schools, and beach recreation areas. Training support and mater
ials were provided by the SunSafe project, but project staff had no direct
contact with children or parents in providing the intervention. All interve
ntion components promoted the same message: avoid the sun between 11 AM and
3 PM, cover up using hats and protective clothing, use sun block with a su
n protection factor greater than or equal to 15, and encourage sun protecti
on among family and friends. The impact of the intervention was determined
by observing children's sun protection behavior at the beach during baselin
e compared with 1 year later.
The primary outcomes of interest were changes in the proportion of children
per town using at least some sun protection and changes in the proportion
of children fully protected. Children were clustered by town, with the town
thus being the unit of analysis. The primary care practice component inclu
ded one practice meeting for clinicians and staff at which project staff pr
esented background on skin cancer and how to promote its prevention; a sun
protection office system manual based on our previous work, which provided
specific direction on how to share responsibility among office staff and cl
inicians in carrying out routines that promote sun protection; and educatio
nal posters, pamphlets, and self-adhesive reminder notes designed to enhanc
e sun protection counseling. SunSafe removable tattoos and stickers were of
fered to children at well-child and illness visits during the summer months
.
Schools each received three project staff visits: a brief visit with the pr
incipal to describe the intervention and to answer questions; an in-service
program to educate teachers about skin cancer and to introduce curricular
materials; and help with one parent outreach program. Larger day care cente
rs each received one project staff visit. An additional six smaller day car
e centers received curricular materials through the mail but no visits. Two
similar sets of curricular materials were used, one for grade schools and
the other for preschools and day care centers. Both emphasized the importan
ce of sun protection rather than the danger of skin cancer. Materials empha
sized dynamic activities modeled after the "Slip, Slop, Slap" and "SunSmart
" programs and included new material developed to suit regional needs. Both
manuals offered structured plans but also provided a variety of activities
from which teachers could choose. Teachers agreed to devote a minimum of t
wo class periods to these materials.
For recreation areas, lifeguards in each of the intervention communities at
tended an in-service meeting, during which background about skin cancer pre
vention was presented by project staff. The project also provided displays
about the ultraviolet (UV) light index and about sun protection to be poste
d at each beach. Subsequently, project staff called beach staff in each com
munity each morning with the predicted UV index for the day to post on the
display. Educational pamphlets about the UV index and free sun-block sample
s were available to beachgoers through the lifeguards. One brief follow-up
visit by project staff was made to each beach area to provide reinforcement
.
Results. We observed 1930 children. Use of some sunscreen on at least one b
ody area increased in all 5 intervention towns compared with paired control
towns. In intervention towns, this mean proportion increased from 0.56 of
those observed at baseline to 0.76 of those observed postintervention, with
a minimal increase among control town children. Among intervention town ch
ildren perceived by their caregiver not to burn easily but having fair or m
edium white skin, the proportion using sunscreen increased from 0.44 to 0.6
9 with little change among similar children in control towns. Use of protec
tive clothing and shade did not increase. Postintervention, the proportion
of children who lacked any protect ion was 0.13 in intervention towns compa
red with 0.20 who lacked protection in control towns. For full protection f
rom clothing, sunscreen, and/or shade, the proportion of children increased
from a mean of 0.53 to 0.74 in the intervention town group compared with a
smaller increase in the control town group from 0.66 to 0.72. There was su
bstantial town-by-town variation in full protection.
Conclusion. Sun protection behavior of children can be improved with the Su
nSafe intervention provided through schools, day care centers, primary care
offices, and beach recreation areas. This intervention should be tested in
other areas and expanded to preteens and adolescents. If: shown to be effi
cacious elsewhere, the intervention could be disseminated more widely throu
gh schools, departments of health, professional organizations of clinicians
and educators, and advocacy organizations such as the American Cancer Soci
ety. Some pediatricians may want to promote its application now in their of
fices and communities. Materials are available from the authors.