Previous research (e.g., Barr & Hall, 1992) suggests that imagery is used d
ifferentially throughout an athlete's competitive season. The influence of
time of season (early vs. late) and type of sport (team vs. individual) on
athletes' use of imagery was examined. Male and female varsity athletes rep
resenting 10 sports completed the Sport Imagery Questionnaire (Hall, Mack,
Paivio, & Hausenblas, in press) early and late in a competitive season. Res
ults indicated that cognitive specific (CS) imagery significantly increased
for fencing, field hockey. rugby, soccer, and wrestling. Motivational Spec
ific (MS), Motivational General-Mastery (MG-M), and Motivational General-Ar
ousal (MG-A) imagery showed a significant increase from Times 1 to 2 for ru
gby, soccer, and wrestling. Most sports demonstrated a significant increase
in MS imagery. For all sports, except badminton, cognitive general (CG) im
agery increased. Results indicate that imagery use changes during the compe
titive season, but this depends on the sport.