Using contingent valuation, this paper estimates a damage function for nitr
ate (NO3-N) exposures based on actual water test results of individual well
s. Damages, as measured by willingness to pay for protecting individual wel
l supplies within a 10 mg/L NO3-N health standard, are estimated to be a co
ncave function of nitrate exposure levels, rising rapidly at low to moderat
e exposures and then leveling off. It is argued that future groundwater con
tingent valuation research should be based on objective data such as nitrat
e levels and census demographics in order to provide more useful informatio
n for groundwater managers and policy makers.