We have fabricated novel doubly coated particles, with a conducting in
ner layer and an insulating outer layer, for use in electrorheological
fluids. Orders of magnitude enhancement in the yield stress is obtain
ed by using such particles, when compared to that of bare particles or
singly coated particles (with the insulating layer only). The measure
d static yield stress agrees well with first-principles calculations,
and supports a physical picture using electrostatic energy arguments f
or an intuitive understanding of this large enhancement.