The presence of exciton phonon interactions is shown to play a key rol
e in the exciton superfluidity. We apply the Landau criterion for an e
xciton-phonon condensate moving uniformly at zero temperature. It turn
s out that there are essentially two critical velocities in the theory
. Within the range of these velocities the condensate can exist only a
s a bright soliton. The excitation spectrum and differential equations
for the wave function of this condensate are derived.