Government-sponsor-ed lotteries have been criticized for disproportionately
generating revenues from lower-income consumers. Prior academic research o
n this aspect of government-sponsored lotteries reveals a set of conflictin
g findings: Many studies conclude that lotteries represent a form of regres
sive revenue production, whereas others conclude thar lotteries represent p
roportional or even progressive revenue generation,. Examination of the ove
rall body of prior research suggests that lottery regressivity levels are n
or constant over time. With this research, the authors provide a more focus
ed exploration of this Issue by analyzing longitudinal sales data from six
lottery states to determine patterns of change in lottery tar regressivity.
The analyses provide preliminary evidence that lotteries become less regre
ssive as they progress through their individual life cycles and as new mark
eting efforts-such as anonymous methods of play-become more prevalent. The
authors explore implications for further lottery-related policy research, w
ith particular emphasis on likely contributions from a relatively unexplore
d marketing perspective.