The role of firm resources and organizational attributes in determining entry timing: A cross-industry study

Citation
Ts. Schoenecker et Ac. Cooper, The role of firm resources and organizational attributes in determining entry timing: A cross-industry study, STRAT MANAG, 19(12), 1998, pp. 1127-1143
Citations number
48
Categorie Soggetti
Management
Journal title
STRATEGIC MANAGEMENT JOURNAL
ISSN journal
01432095 → ACNP
Volume
19
Issue
12
Year of publication
1998
Pages
1127 - 1143
Database
ISI
SICI code
0143-2095(199812)19:12<1127:TROFRA>2.0.ZU;2-2
Abstract
We investigate the factors that influence the timing of entry of firms into new industries based on new technology. Consistent with previous research, it is hypothesized that firm resources and organizational attributes influ ence entry timing. Unlike previous research, there is specific consideratio n of how industry setting-specifically, the Extent to which it offers first mover advantages-influences the ability to predict timing of entry. The ab ility to explain entry timing differed across industries, with success occu rring in the industry with strong first mover advantages. Two categories of resources, technological and,marketing, were found to be associated with e arly entry. The organizational attributes that influenced early entry were commitment to a threatened market and (surprisingly) greater size. (C) 1998 John Wiley & Sons, Ltd.