Fluorescence and electronic absorption spectra, fluorescence decay cur
ves and fluorescence quantum yields of a series of oligo(p-phenylene v
inylenes) are investigated in solution, nanoaggregates and vapour-depo
sited or cast ultrathin films. The film constituting molecules are var
ied in chain length and modified by electron donating and withdrawing
substituents and bulky alkyl spacers. PPP-MO calculations serve to rat
ionalize the resulting spectral changes. In dilute solutions, fluoresc
ence yields of the short oligomers with alkyl or oxyalkyl substituents
approach the region of unity. The yields decrease with chain length,
reaching a long-chain limit of Phi(F)=0.4-0.7. Introduction of electro
n withdrawing -CN or -SO2CF3 groups can reduce the yields to almost ze
ro, due to facilitated excited-state torsions around the vinylene doub
le bonds. In films, the situation changes drastically. Fluorescence yi
elds of the parent compounds become very low because of molecular exci
ton coupling which reduces the radiative rates and increases the nonra
diative rates of charge separation or internal conversion. Introductio
n of bulky or polar substituents reduces excitonic coupling, but keeps
the molecular environment rigid enough to suppress nonradiative torsi
onal deactivation, so that finally the substituted oligophenylene viny
lenes produce highly luminescent films with a present maximum of Phi(F
) approximate to 0.6 for 1,4-bis(alpha-cyanostyryl)-2,5-di-n-hexylbenz
ene (HTCo).