At a moment when judicial tolerance of race-conscious government action see
ms to be waning, this Article develops a new set of constitutionally viable
justifications for affirmative action. Rather than enter the familiar deba
te over the legitimacy of the Court's application of strict scrutiny to rem
edial affirmative action, Ayres & Vars excavate widely overlooked language
in, the Supreme Court decision in City of Richmond v. J.A. Croson Co., whic
h notes the ability of government to eradicate the effects of private, not
just governmental or "public, " discrimination. The authors develop three j
ustifications for remedying private discrimination through public affirmati
ve action, each of which produces non-arbitrary goals that do not unduly bu
rden "innocent" third parties-making them narrowly tailored to a compelling
governmental interest. Thus, the authors re-cast Croson, an opinion routin
ely understood as the death knell for affirmative action, into a model for
its redirection, and possible expansion.
Beginning with the story of Marian Anderson's 1939 concert at the Lincoln M
emorial, the authors demonstrate how public affirmative action used to reme
dy private discrimination is neither counter-intuitive nor unprecedented in
our historical memory. They then focus on affirmative action in government
procurement, and demonstrate how the larger size of private markets and th
e stronger evidence of private discrimination suggest that the future of af
firmative action in procurement may turn largely on private discrimination
justifications. Three private discrimination rationales follow: (1) to ensu
re that government spending does not directly or indirectly facilitate priv
ate discrimination (the "causal" justification); (2) to correct for the dep
ressive effect of private discrimination on the capacity of minority-owned
firms (the "but-for" justification); and most radically, (3) to compensate
for shortfalls in private sales caused by purely private discrimination, so
long as the scope of the government remedy is restricted to that particula
r market (the "single-market " justification). The Article applies the just
ifications it offers to the related context of employment and argues that p
ublic remedies for private discrimination in employment can be narrowly tai
lored. Thus, a position which at first appears to be incompatible with the
Supreme Court's present unwillingness to uphold affirmative action programs
emerges as a remarkably compelling and constitutionally grounded argument
in support of the government's ability to remedy private discrimination in
a wide array of settings.