We report the first observation of an electroclinical effect at the TGB(C)-
TGB(A) transition induced by an external DC electric field applied perpendi
cular to the pitch direction. Upon increasing the field, the smectic layers
rather than the director field tilt over relative to the helical axis, all
owing to detect the effect by X-ray scattering from well aligned samples. T
he observations are qualitatively interpreted in the frame of a mean field
phenomenological model of a helically modulated electroclinical effect.