The argument advanced in this article is that false memories can arise beca
use of processes that normally affect forgetting, namely, the decline of di
stinctiveness and the rise of retroactive interference. Specifically, when
the distinctiveness of a trace relative to the background of other traces d
iminishes, the potential for interference among like traces increases. To t
he extent that memories lose their distinctive properties, including the so
urce of the memory, such memories may become confused with events that are
supposed to be recalled as actually having occurred. This idea is elaborate
d in the context of studies of the effects of distinctiveness on reducing r
etroactive interference in children's long-term retention. It is concluded
that advances in understanding false memories and the role distinctiveness
might play in reducing such misrememberings is contingent on the developmen
t of additional formal modeling approaches like the one presented in the le
ad paper by Brainerd and Reyna (1998, this issue), (C) 1998 Academic Press.