"Revisiting marketing's lawlike generalizations": A comment

Authors
Kerin, RA Sethuraman, R
Citation
Ra. Kerin et R. Sethuraman, "Revisiting marketing's lawlike generalizations": A comment, J ACAD MARK, 27(1), 1999, pp. 101-104
Citations number
20
Categorie Soggetti
Economics
Journal title
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
ISSN journal
00920703 → ACNP
Volume
27
Issue
1
Year of publication
1999
Pages
101 - 104
Database
ISI
SICI code
0092-0703(199924)27:1<101:"MLGAC>2.0.ZU;2-O