The upstream industry on the U.K. Continental Shelf (UKCS) is maturing
, and, despite considerable turmoil and change in the early 1990's, fu
rther innovative approaches are necessary to achieve the fundamental s
tep changes in performance required to sustain the business as real oi
l prices touch 20-year lows. This paper describes the novel initiative
taken by the upstream sector of British Petroleum (BP)-one of the wor
ld's major oil companies-in 1994 with respect to four of its most matu
re oil production fields. The changes made, including the new calls ma
de on the work force and the marketplace for service delivery, and the
results achieved are described. Clues about some of the key success f
actors are given.