The paper examines in detail one particular measure of variable importance
for linear regression that was theoretically justified by Pratt (1987), but
which has since been criticized by Bring (1996) for producing "counterintu
itive" results in certain situations, and by other authors for failing to g
uarantee that importance be non-negative. In the article, the "counterintui
tive" result is explored and shown to be a defensible characteristic of an
importance measure. It is also shown that negative importance of large magn
itude can only occur in the presence of multicollinearity of the explanator
y variables, and methods for applying Pratt's measure in such cases are des
cribed. The objective of the article is to explain and to clarify the chara
cteristics of Pratt's measure, and thus to assist practitioners who have to
choose from among the many methods available for assessing variable import
ance in linear regression.