There is increasing interest in developing better drugs for improving the h
ealth of women. Because of the multiple target organs for estrogens and the
occurrence of both beneficial and unwanted effects during treatment, the k
ey to improvement in drug therapy is the development of estrogen receptor m
odulators with better tissue selectivity. The recent discovery that there a
ve not one bur two estrogen receptors, ER alpha and ER beta, each with its
unique tissue distribution and with differing and sometimes opposing action
s on certain genes, promises new hope for the development of novel, tissue-
selective estrogens. Our present knowledge of the tissue distribution of ER
alpha and ER beta suggests that development of selective therapies for tre
atment and/or prevention of menopausal symptoms, osteoporosis, cardiovascul
ar disease, type II diabetes, Alzheimer's disease and urinary incontinence
is an achievable goal in the foreseeable future. Furthermore, it is possibl
e that future estrogen therapy might be beneficial for men.