Zooarchaeological data suggest that the inception and apparent intensificat
ion of Northwest Coast fishing economies were not the result of simple nece
ssity arising from population growth and environmental depletion, or of enh
anced opportunity based on resource productivity. Faunal evidence from the
site of Namu, British Columbia, indicates that sedentary settlement, intens
ive salmon production, and shell midden formation were independent developm
ents, not directly associated with increased salmon productivity or human p
opulation growth. Increased storage capacity, contingent on development of
plank housing, and social feasting and competition are considered as altern
ative explanations for the intensification of salmon fishing. The possibili
ty that increased shellfish collection might have been the result of reduct
ion in the incidence of paralytic shellfish poisoning, enhanced storage cap
acity, and competition in collection activities is also considered. Discuss
ion of research priorities for the investigation of maritime adaptations su
ggests a need to focus on local and regional environmental opportunities ah
ead of the global concerns of material necessity or the particular effects
of human agency.