The early rise in popular support for the Reform Party of Canada is di
scussed from the vantage point of two long-standing theories of populi
st mobilization, the first focussing on class position and the second
emphasizing nativism. Data from a province-wide survey of Alberta resi
dents conducted in 1991 reveal that farmers, a particular segment of t
he petite bourgeoisie, were more likely than any other class group to
state that they would vote Reform in a federal election. Albertans who
identified themselves as Canadians rather than identifying with a par
ticular ethnic or racial group, and to a lesser extent those of Anglo-
Saxon/Celtic origin, were somewhat more likely to support the Reform P
arty. In addition, Albertans with strong feelings on a number of speci
fic social and political issues (multiculturalism, gender equality, di
stinct status for Quebec, lenient treatment of criminals) were also at
tracted to the Reform Party, as were those who felt generally politica
lly alienated.