Simultaneous interpretation of electrokinetic and adsorption data for organ
ic ions at metal oxide surfaces is introduced. It is shown that, for the sa
licylic acid/hematite system, the singly charged salicylate ions react with
surface -OH, groups releasing one water molecule. The salicylate ions, whe
n bound to the surface, exhibit a pronounced >>Umbrella effect<<, i.e. each
relatively large organic ion covers about four to six surface -OH, excludi
ng them from the further adsorption process. Within the electrical interfac
ial layer, the salicylate ions are located in the plane near the onset of t
he diffuse layer. It is demonstrated that the interpretation of adsorption
data solely may lead to erroneous conclusions regarding the mechanism of bi
nding and the structure of the interfacial layer. Electrokinetic measuremen
ts provide useful information, enabling the solution of the above problem.