Improving predictive accuracy with a combination of human intuition and mechanical decision aids

Citation
Sm. Whitecotton et al., Improving predictive accuracy with a combination of human intuition and mechanical decision aids, ORGAN BEHAV, 76(3), 1998, pp. 325-348
Citations number
34
Categorie Soggetti
Management
Journal title
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
ISSN journal
07495978 → ACNP
Volume
76
Issue
3
Year of publication
1998
Pages
325 - 348
Database
ISI
SICI code
0749-5978(199812)76:3<325:IPAWAC>2.0.ZU;2-A
Abstract
This study examines the intuitive combination of human judgment and mechani cal prediction under varied information conditions, As expected, mechanical prediction outperformed human intuition when based on the same information , but a combined approach was best when judges had access to relevant infor mation not captured by the model (information asymmetry), The model was use ful for differentiating between the event outcomes (improved slope), while eliminating the bias caused by base-rate neglect. Human intuition was usefu l for incorporating relevant information outside the scope of the model, re sulting in improved slope and reduced judgment scatter. The addition of irr elevant information was detrimental to judgment accuracy, causing an increa se in bias and a reduction in slope. These results provide insight into hou r and when combining mechanical prediction and human intuition is likely to result in improved accuracy. (C) 1998 Academic Press.