Sm. Whitecotton et al., Improving predictive accuracy with a combination of human intuition and mechanical decision aids, ORGAN BEHAV, 76(3), 1998, pp. 325-348
Citations number
34
Categorie Soggetti
Management
Journal title
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
This study examines the intuitive combination of human judgment and mechani
cal prediction under varied information conditions, As expected, mechanical
prediction outperformed human intuition when based on the same information
, but a combined approach was best when judges had access to relevant infor
mation not captured by the model (information asymmetry), The model was use
ful for differentiating between the event outcomes (improved slope), while
eliminating the bias caused by base-rate neglect. Human intuition was usefu
l for incorporating relevant information outside the scope of the model, re
sulting in improved slope and reduced judgment scatter. The addition of irr
elevant information was detrimental to judgment accuracy, causing an increa
se in bias and a reduction in slope. These results provide insight into hou
r and when combining mechanical prediction and human intuition is likely to
result in improved accuracy. (C) 1998 Academic Press.