Initiatives to address the problem of diffuse pollution in the UK are revie
wed. Characteristics of the problem and key pollutants are identified: oil,
pesticides, sediment, organic wastes, faecal pathogens, nutrient, trace me
tals and solvents; of importance to potable supplies as well as causing env
ironmental pollution. Options to address the problem include action by cent
ral government, limited regulatory activity by environment agencies, and ed
ucational campaigns. Examples of several UK initiatives are given. Factors
in considering effectiveness of measures are proposed, (i) in measurable im
provements in the environment and (ii) in indirect measures, eg. numbers of
BMP's provided, kilometres of buffer zone established, tonnage of waste oi
l recycled etc. (C) 1998 Published by Elsevier Science Ltd. All rights rese
rved.