This article examines the practices through which the Betsimisaraka of Mada
gascar attempt to recode, assimilate, and contain the influences of the out
side world. The Betsimisaraka endured colonization by the Merina and the Fr
ench for 130 years. They rarely refer to this colonial past except on certa
in occasions when it is powerfully evoked. They prefer instead to commemora
te ancestors. A processual view of remembering and forgetting productively
complicates anthropological understandings of the colonization of conscious
ness and the consciousness of colonization, revealing how local cultural au
tonomy can be partially maintained through the work of memory.